GATEWAYGLOBALConsultants.com
RealTime 21st Century Public Relations, Strategies & Solutions
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We are a 21st Century Business Relations Center
of Consultants Serving RealTime Business, Organizations and Agencies With
Public Relations Services.
GatewayGlobalConsultants.com ®
A DavisGroupCommunications.com Company
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We have a dynamic network of Consultants, headed by JW Davis, the Founder & President.
We specialize in many aspects of Business & Community Relations Campaigns dealing with
Public Relations for Success in the 21st Century. Thank You for joining us here!
THE IMPORTANT ROLE OF PUBLIC RELATIONS
The Public relations that GatewayGlobalConsultants.com believes in is fundamentally the art and science of establishing relationships between an organization and its key audiences. We believe public relations plays a key role in helping most business industries create strong relationships with their customers.
Our Public relations strategies and solutions involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.
Our brand of Public relations, we strongly believe, is effective in helping:
* Corporations convey information about their products or services to potential customers
* Corporations reach local government and legislators
* Politicians attract votes and raise money, and craft their public image and legacy
* Non-profit organizations, including schools, hospitals, social service agencies etc. boost support of their programs such as awareness programs, fund-raising programs, and to increase patronage of their services
Our brand of Public relations in these present times of the 21st century, employs diverse techniques such as opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of our clients, including the internet, satellite feeds, broadcast faxes, and database-driven phone banks.
As public image is important to all organizations and prominent personalities, we believe the role of public relations specialist becomes pertinent in crisis situations. Public relations agencies like ours at GatewayGlobal Consultants, provide important and timely transmission of information that helps save the face of your organization. In the words of the Public Relations Society of America (PRSA), "Public relations helps an organization and its public adopt mutually to one another."
Experienced public relations agencies such as ours, have formulated press releases into which we can plug your company news, as well as a targeted list of publications for your own industry. GatewayGlobal Consultants has a good working relationship with key reporters and news agencies, boosting your chances of getting major coverage. GatewayGlobalConsultants.com deals with large, established clients, as well as the smaller clients, and we specialize in many different areas.
GatewayGlobalConsultants.com has many public relations officers in their organization and network who are highly trained professionals with expertise and knowledge in many areas. They include for example, shareholder management during a crisis, the evolving role of the in-house public relations professional, account management skills for public relations, an introduction to financial public relations, an introduction to consumer public relations, an introduction to public relations software etc.
Please feel free to contact us anytime to chat about your needs. We would love to hear from you!
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Contact us today at 727.657.3339, or use the form below.
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KNOW THE REASONS TO USE PUBLIC RELATIONS
FOR YOUR BUSINESS: A Checklist of Considerations
WHAT IS PR and WHY USE IT?
There are many possible reasons for using the powerful practice of public relations. First, let's make sure we are on the same page when it comes to the definition of public relations. Public relations is also called media relations. The terms are used interchangeably though doing so is not completely accurate.
Public relations obviously involves dealing with the public, while media relations deals with the media. The terms tend to be used together because it is through the media that we reach the public using this practice.
In very many cases with small business clients starting out, most of them don't have a clue about what public relations is or the power of its use.
Small business owners rarely realize that sharing the stories -the news- of their businesses or brands through media outlets exposes their businesses in a way advertising can never accomplish.
Public relations as we practice it, is the art, of generating public interest in your business, message, product, service or what have you, using the distribution of your message through the media. In this age of information, that now includes "new media."
We work extemely hard to get your stories to the press online and off. Our experts with GatewayGlobalConsultants get stories placed with our database of media contacts. While media in this context includes social and online outlets, our PR professionals are experts in NEWS media. Our professionals are publicists and when they achieve their goals... it's called publicity.
Articles in newspapers, magazines, newsletters, appearances on television and radio talk shows are generated by our experts who contact our database of media outlets and convince those outlets to discuss, interview, write about or otherwise put the message out there where the public can read, watch or hear it. Our strategies and solutions of Event publicity include allowing the public to EXPERIENCE your brand through live interaction and/or demonstration. In every instance of public relations, there are established standard practices of doing so and PR specialists, expert at getting it done.
The use of publicity -and PR professionals- is the primary way savvy business people these days successfully launch, grow and brand business.
KNOW WHAT YOU WANT: Use Publicity To Get It
Public relations can be reactionary, used in response to current trends or incidents, or to send out responses to company challenges, mishaps and scandals. There is a whole industry of PR professionals who specialize in "crisis management." Conversely, proactive PR is designed to shape the public's positive perception of you on an ongoing schedule, not to only produce stories when there is an event or in response to problems.
Proactive PR is planned and executed on strategy that brands.
To take advantage of proactive PR, you must first decide what you want to achieve. Whether we're talking about your product, service, new business model, retail store, organization, vision for change, book, stage play, art exhibit, or web site, whatever it is you've got going on, you need to decide what you ultimately what from it right away and into the long-term future.
CONSIDER
Do you want to grow from small business to big business? To eventually take your business public or sell it? Do you want local recognition or national fame and fortune? Do you intend to "go global?" To franchise? Are you in or planning an expansion? Think about those things then use the following checklist. This list, though comprehensive, is inherently incomplete. Use the list to trigger your thought process to decide your publicity goals. Use it by completing the following statement; check off and add as many (endings) as you like.
I want my public relations efforts to:
• Increase my visibility and name recognition.
• Increase my company's visibility and name recognition.
• Increase my income.
• Increase traffic (retail, online).
• Generate recognition for members of my staff.
• Announce major achievements.
• Build (my brand) credibility in the industries I'm involved in.
• Change a misconception.
• Generate interest to attract investors.
• Help expose and build events.
• Generate or increase event attendance.
• Generate or increase membership.
• Expand my customer base.
• Build public awareness.
• Generate support.
• Attract volunteers.
• Enhance personnel recruitment efforts.
• Sell.
• Generate more publicity.
THINK FIRST
So, when going into business; developing a product, project or brand; expanding a company or planning ANYTHING that involves the need to communicate publicly, THINK FIRST. Your reasons for establishing a public relations program for your business shape your approach for developing, and dictate the angle or "spin" of, each of your publicity messages. Your reasons for using PR guide your message goals, objectives and your means of delivery. The reasons you choose for implementing public relations serve as foundation for, as well as leverage to build on, the marketplace perception you receive and the results you achieve.
GatewayGlobalConsultants.com can help you through the maze of Public Relations and make sure your message successfully reaches the masses. And we can do it at a reasonable and honest cost.
Contact us today! We would love to hear from you! CALL US at 727.657.3339 or use the form on this page.
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TELEPHONE: 727.657.3339
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